Monday Mar 27, 2023

Web3 Marketing for the Next Evolution of Brands on the Blockchain

Web3 Marketing for the Next Evolution of Brands on the Blockchain

Collecting emails and phone numbers for marketing purposes seems a little outdated and CRMs like HubSpot and Salesforce are unable to take advantage of the power of on-chain data and insights, which has everyone wondering, what does web3 marketing look like?

In this episode, Ian Andrews (Chief Marketing Officer, Chainalysis) looks to answer this question by sitting down with marketing tech co-founders, Antony Gardez (CPTO) and Samir Addamine  (CEO) of Absolute Labs to understand what Wallet Relationship Management (WRM) is and how it’s taking over web3 and crypto marketing.

They discuss how big brands like LVMH and Samsung are looking to onboard millions of their customers into web3 and what are some of the challenges with the current marketing platforms and CRMs in a more decentralized environment, where privacy and anonymity are priorities. 

Minute-by-minute episode breakdown

  • (2:15) – What is Wallet Relationship Management (WRM) and how does it work? 
  • (4:35) – How an internship turned into a marketing tech juggernaut in Absolute Labs
  • (11:45) – What are the biggest gaps in web2 marketing strategies that WRM and web3 platforms solve for?
  • (17:00) – How does a web3 Marketing Tech company attract top web2 brands like LVMH and what is motivating them to come enter web3
  • (26:01) – What are the capabilities of the Absolute Labs product and where does the partnership with Chainalysis take the company in the future?
  • (34:15) – Understanding what part privacy and GDPR regulation plays in web3 marketing 
  • (37:25) – What excites the Absolute Labs team the most about other web3 projects

Related resources

Check out more resources provided by Chainalysis that perfectly complement this episode of the Public Key.

Speakers on today’s episode

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