Monday Apr 03, 2023

Innovation in Sound and Art: The Bang & Olufsen NFT Journey

Innovation in Sound and Art: The Bang & Olufsen NFT Journey

With luxury brands entering the NFT and web3 market at rapid speeds, Bang & Olufsen is not only planning to create an immersive metaverse experience with their high end audio equipment, but also provide digital and physical assets to enhance the experience. 

In this episode, Ian Andrews (Chief Marketing Officer, Chainalysis) chats with Christoffer Østergaard Poulsen (Senior Vice President, Business Development & Brand Partnering at Bang & Olufsen) to explain how they are combining nostalgic audio equipment with bleeding edge web3 technology and NFTs.

Christoffer shares a behind the scenes look at B & O’s collaboration with musicians and artists and how onboarding their traditional customers into web3 could enhance their experience. He also shares their thoughts around sustainability and how being environmentally conscious led them to mint on Ethereum. 

It is noted that Bang & Olufsen is a Chainalysis Partner

Minute-by-minute episode breakdown

  • (2:35) – Bringing back 1970s turntable nostalgia with a century old luxury audio brand 
  • (5:35) – How a history of collaborating with artist and musicians easily transitioned Bang & Olufsen into web3 and NFTs
  • (12:35) – Combining physical assets and in-person experiences with digital assets and the metaverse
  • (15:50) – How the metaverse may change the way consumers experience a concert or engage with musical artists
  • (20:01) – The experience of launching their first NFT and deciding on Ethereum as a more environmentally conscious blockchain 
  • (23:30) – Collaborating with Super Rare and what is on the web3 horizon for Bang & Olufsen 

Related resources

Check out more resources provided by Chainalysis that perfectly complement this episode of the Public Key.

Speakers on today’s episode

It is noted that Bang & Olufsen is a Chainalysis Partner

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